Benchstone White Papers
You can download PDF's of the Challenge Series of white papers, discussion documents
Challenge Series - How To Drive Marketing Innovation
Challenge Series - Marketing And The Evolution of Collaboration
Challenge Series - Can Marketers Win With Gamificaiton?
The Difficulties of Managing Highly Talented People - From TMA Conference 2012
Partnership & Innovation: The importance of internal and external connections.
Collaboration - a key skill that drives creativity, problem solving and commercial innovation.
Why Is Relationship Management So Important? Why do critical relationships fail?
The Partnership Glossary helps demystify some of the marketing and partnership jargon.
The Partership Gears Model - summarising the key related elements of Partnership Management.
Andrew is a commissioned researcher and syndicated blogger. You can see his work here.
Andrew's own Benchstone blog has a range of pieces exploring marketing, innovation and collaboration topics, book reviews and comment.
Here is a recent selection;
To Sell Is Human - So Does Collaboration Make Us Superhuman?
Why Superteams Win In The Social Era of Business
What Happened To The Office Of The Future?
How Building Trust Creates Partnerships and Innovation
Seven Rules For Building Effective Marketing Workshops
The Death of Traditional Strategy And The Rise Of The Connected Business
Building A Collaborative Business
Why Collaboration Is Not The Same
Honesty And Cooperation In Business Relationships
Stimulating Conversations And The Marketing Cafe
More Myths Of Innovation
Humphrey Walters On Soft Skills of Leadership
Our blog contains the latest news from Benchstone as well as useful marketing links and tips.Visit blog