TVNZ – how a marketing partnership created a free broadcasting initiative

THE SITUATION:

A television producer and broadcaster wanted further creative exploitation of their brands and increased profile for their talent – without incurring additional production costs or fees.

THE OPPORTUNITY:

To create a new model for developing branded TV entertainment by leveraging the power of Television branding and talent with a well resourced partner

THE SOLUTION: PARTNERSHIP PIONEERING

Form a joint-marketing initiative with a large and experienced event company and develop a Live Show to bring the Live Television experience to thousands of children.

IMPLEMENTATION:

A bespoke event was co-developed by the partner utilising TV2 owned branded content and featuring on-air promotions, live broadcasts and sponsor funded entertainment – with all television productions costs paid for by event management and sponsors.

RESULT:

More than 30,000 children attended the three day Live show to interact with the broadcasters branded talent, 4 hours of additional live television production costs, revenue share.

Benchstone can help you to successfully deliver your Partnership Strategy and Pioneer and Sharpen your Marketing Partnerships. For more information and an informal chat, contact Andrew Armour or call him now on (+44) 07971-231-025