Profile – Andrew Armour

I provide personal coaching, consulting, and training services.

I promote personal development and performance improvement, using a pragmatic use of modern coaching and mentoring approaches, based on applied behaviour and positive psychology, mixed with modern business thinking. I also devise management and leadership training programmes, facilitate workshops and provide tailored consulting support, where needed - and where my background and experience is appropriate.

Prior to consulting, my 20 year commercial career crossed media rights, brand marketing and innovation management in both entrepreneurial and corporate environments, working across the world with the likes of Yell.com, Television New Zealand, OfficeMax, PRS For Music and Walt Disney. I appreciate the formal demands of management, and the personal dynamics of career change.

As a coach, I am a Master Practitioner of the European Mentoring and Coaching Council (EMCC) and hold the MA in Coaching and Mentoring, from Oxford Brookes University. I am a Certified practitioner in both Strengths Profile and Business Model You and a Certified Interpreter of Big-5 (Five Factor) Psychometric Assessments (BPS L1). To support my own learning, I am a member of International Positive Psychology Association (IPPA) and International Association of Psychotherapy and Counselling (IAPC).

I am based close to the beach in Poole, Dorset (3 hours south west of London) and when in London I am based at Century Club (on Shaftesbury Avenue) and The RSA (on the Strand). Outside of work I enjoy the challenge of sea swimming, and I am a volunteer Samaritan, providing 15 hours of free listening support to those in need each month.

You can see more about my background by visiting my LinkedIn profile page - here.

If you would like to start a conversation, you can CONTACT ME here.

Academic Qualifications

MA Coaching and Mentoring, Oxford Brookes University

Post Graduate Certificate in Higher Education and Adult Development (PGCHE)

Post Graduate Diploma in Business (Marketing) – Dip.Bus. (Marketing)

BA (Hons) – Law. 

 Professional Accreditations: 

Master Practitioner Coach, European Mentoring and Coaching Council (EMCC)

Accredited Assessor, Big-5 Personality Assessment (OCEAN)

Accredited Practitioner, Strengths Profile

Accredited Practitioner, Business Model You

Professional Memberships

European Mentoring and Coaching Council (EMCC)

Member, International Positive Psychology Association (IPPA)

Member, International Association of Psychotherapy and Counselling (IAPC).

Fellow, Royal Society of Arts, Manufactures and Commerce (FRSA)