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Recommended Books 

We are constantly keeping up to date with the latest thinking and research across the areas of marketing collaboration, partnerships and innovation. If you would like me to include your text in our list or review within the blog please contact me.

See below for our recommendations of the best books on the topics of collaboration, innovation and marketing.


Recommended Books


Collaboration & Team Effectiveness:

The Flat White Economy - By Douglas McWilliams
Published by Duckworth in 2015

A More Beautiful Question - By Warren Berger
Published by Bloomsbury in 2014

Start With Why - By Simon Sinek
Published by Portfolio Penguin in 2009

Social - By Matthew D. Lieberman
Published by Broadway Books in 2013

Strengths Based Leadership
- By Tom Rath
Published by Gallup Press in 2008

The New How
- By Nilofer Merchant
Published by O'Reilly Media in 2010

Collaboration - By Morten T Hansen
Published by Harvard Business Press in 2009

Superteams - By Khoi Tu
Published by Portfolio Penguin in 2012

Hot Spots - By Lynda Gratton
Published by Pearson Education in 2007

To Sell Is Human - By Daniel H Pink
Published by Canongate in 2013

Poke The Box - By Seth Godin
Published by The Domino Project in 2011

Linchpin - By Seth Godin
Published by Piatkus in 2010

Innovation & Creativity:

The Curve - By Nicolas Lovell
Published by Portfolio Penguin in 2013

A More Beautiful Question - By Warren Berger
Published by Bloomsbury in 2014

Future Perfect - By Steven Johnson
Published by Penguin in 2012

Pioneers of Digital - By Springer & Carson
Published by Kogan Page in 2012

Where Good Ideas Come From
- By Steven Johnson
Published by Allen Lane in 2010

Inspiring And Executing Innovation - Edited by Moss Kanter, Gary Hamel et al
Published by Harvard Business Press, 2009

Harvard Business Review on Strategic Alliances
Published by Harvard Business School in 2002

Managing Creative People - By Gordon Torr
Published by Wiley And Sons in 2008

The Lean Start Up - By Eric Ries
Published by Portfolio Penguin in 2011

The Myths of Innovation - By Scott Berkun
Published by O'Reilly Media in 2010

The Art of Innovation - By Tom Kelley
Published by Profile Books in 2001

Partnerships And Alliances:

Partnership Marketing - By Ron Kunitzcky
Published by Wiley in 2011

Alliance Advantage - By Gary Hamel
Published by Harvard Business Review in 1998

Strategic Alliances & Marketing Partnerships - By Gibbs & Humphries
Published by Kogan Page in 2009

The Strategic Partnering Handbook - By Tony Lendrum
Published by McGraw Hill in 2003