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Published Articles and Academic Journals

Discovering The Modern Maestro, IJEBCM, June 2021

Read The Andrew Armour Blog


Coaching Positively #2 - The Value of Strengths

Coaching Positively #1 - Applying Positive Psychology

Positive Psychology ≠ Positive Thinking

On The Screens That Make Us Unhappy

You Can't Manage Time

We Deserve Better Quality Business Events, Conferences And Seminars

A More Beautiful Marketing Question

Doing - Why Innovative Companies Collaborate With Partners

Book Reviews - Partnership,Brandscaping And Franchising

Book Reviews - Social, Digital And Innovation

To Sell Is Human - So Does Collaboration Make Us Superhuman?

Why Superteams Win In The Social Era of Business

What Happened To The Office Of The Future?

Does Remote Working Need More Flexible Thinking?

How Building Trust Creates Partnerships and Innovation

Seven Rules For Building Effective Marketing Workshops

The Death of Traditional Strategy And The Rise Of The Connected Business

Building A Collaborative Business

Partnership Paradox

Why Collaboration Is Not The Same

Honesty And Cooperation In Business Relationships

Stimulating Conversations And The Marketing Cafe

More Myths Of Innovation

Benchstone Articles

Partnership & Innovation: The importance of internal and external connections.

Collaboration - a key skill that drives creativity, problem solving and commercial innovation.

Why Is Relationship Management So Important? Why do critical relationships fail?

The Partnership Glossary helps demystify some of the marketing and partnership jargon.

The Partership Gears Model - summarising the key related elements of Partnership Management.

What is Partnership Marketing?

Benchstone White Papers

The Challenge Series of white papers, discussion documents 

Challenge Series - How To Drive Marketing Innovation

Challenge Series - Marketing And The Evolution of Collaboration

Challenge Series - Can Marketers Win With Gamificaiton?